Video
Last fall, YouTube surpassed Yahoo! as the world’s second most-used search engine (Google is number one). It makes sense, therefore, for the university, its programs, and departments to have well-maintained channels on YouTube, especially since people are already posting videos about UC Davis on the video sharing site, and since you’ll likely want users to see “official” content near the top of the search rankings.

How to upload crystal-clear video to YouTube, from Web Video University

VoiceThread
VoiceThread
Nina Simon’s “colab,” built using VoiceThread

WordPress
WordPress.com: hosted, limited options
WordPress.org: You download and host, lots of possibilities.
WordPress Multiuser: See it in action at the University of Mary Washington, the University of British Columbia, and the University of New South Wales.

An unexpected resource
Thirty Day Challenge: a free 30-day course on internet marketing that aims to help people make their first $1 online. Even if you’re not interested in making money, check out this course, which is updated every year–you’ll learn so much about some useful technologies for promotion of your online presence, as well as a better understanding of how Google search works. Highly recommended.